With almost half of adults owning a smartphone worldwide, behavior change campaigns and development apps can cost-effectively reach different household members at scale. To work, these approaches need to be persuasive, engaging, and properly adapted to their target populations. The Poverty & Equity Global Practice and the Development Impact Evaluation Department (DIME) webinar discussed how smartphones are being used from teaching young children how to read in rural areas to social media campaigns promoting health-seeking behaviors in urban areas. The event consisted of 8-minute presentations that discussed the partnership models for global collaboration, recent experimental evidence from South Asia and Sub-Saharan Africa, and the latest mobile technologies being rigorously tested in development. A policymaker panel followed to discuss challenges and opportunities to systematically operationalize mobile-based solutions in development investments.
- Chair, Arianna Legovini, Head of Development Impact Evaluation (DIME), World Bank
Presentations
- Victor Orozco, Senior Economist, Program Lead DIME Edutainment, World Bank
Movies & Mobiles: Empowering Parents to Improve Educational and Learning Outcomes
| - Samantha De Martino, Economist, eMBeD, World Bank
SkillCraft: free Skills Profiling tool for Unemployed Youth
| - , Researcher, Universitat Autonoma de Barcelona, Co-creator
Facebook Ads vs. Malaria. Using Social Media Campaigns to Promote Health-Seeking Behaviors of Households
|
, Executive Director,
Innovative Collaborations: Strengthening the Math Power! And Literacy League Communities
| - , Co-Founder and Executive Director,
Knowledge Frontiers: Using Technology to Target, Test and Teach at the Right Level Online
|
Panel discussion
- , Policy Director, Section for Research, Innovation and Higher Education,
- , Practice Manager, Global Knowledge and Expertise, Digital Development, World Bank
- , Director , Nigeria Federal Ministry of Education
- , Director of Production and Media Strategy,
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