Country Advisory and Economics Department of the International Finance Corporation (¡°IFC¡±); the private sector arm of the World Bank Group (¡°WBG¡±); aims to support Croatian Ministry of Economy (MINGO) in their efforts to create less burdened; incentivized and more competitive business environment; as recommended in the European Commission¡¯s regular annual assessment. As part of the National Plan for Recovery and Resilience (NPRR); Croatian authorities have defined comprehensive reform package that will trigger the needed growth; including measures to support managerial capabilities within SMEs. The project aims to enhance the productivity and competitiveness of Croatian businesses by promoting the adoption of modern business practices and strengthening the capacity of Business Development Service (BDS) providers.The project will consist of three phases; each corresponding to a distinct implementation segment. Specifically; (1) Phase 1 (Business Assessment and Program Development) will lay the foundations for the program; including the design of the new guidelines and methodology in supporting SMEs; (2) Phase 2 (Capacity Building of SMEs and selected business service partners) will pilot the new guidelines and methodology with 150 firms being trained by December 2025; and (3) Phase 3 will support the government in building a marketplace ofwell established and efficient BDS able to deliver consulting and training on a wide range of business practices (managerial; green and digital and ESG); scaling up the program and ensuring its sustainability beyond the project¡¯s completion date.IFC intends to hire a communication agency (here the ¡°Consultant¡±) to assist the team in communicating and promoting project implementation. The assignment is expected to provide a clear approach to communication following the guidelines for NPRR activities provided by MINGO. The objective of this assignment is twofold: (1) support the registration of a minimum of 300 SMEs with the first round of registration to be closed by May 30th 2025; (2) support the project team in promoting implementation progress.